Introduction Odor imagery is known to be more difficult than any other modality of sensory imagery. Consequently, wide between-individuals variability can be found in odor imagery ability. Several studies have shown a positive relationship between olfactory performance and odor imagery ability. In the light of factors known to influence smelling ability, this study therefore investigated the effects of two factors - gender and age - known to influence smelling ability, on self-declared odor imagery ability in normosmic individuals. Methods Seven hundred and nine French participants were asked to complete the web version of the French Vividness of Olfactory Imagery Questionnaire (fVOIQ). General linear models were used to determine the contributions of gender and age to odor imagery vividness scores. Moreover, scores were compared between age intervals ranging from 18-30 years old to 60 + years old. Results Our findings reveal that at any age, men and women have the same odor imagery ability. Odor imagery ability in self-declared normosmic individuals improves with age until 50-60 years old, and beyond this point the often-reported age-related olfactory decay does not alter it. Conclusions These findings suggest a high contribution of daily olfactory experience to the development of this cognitive function, and a relationship with olfactory performance that appears less linear than hypothesized.